Just Us Cafe Strategic Analysis Essay Sample free essay sample

Merely Us ( JU ) begins to run in March 7 1996. Just United states! Is more than trade name. it’s an political orientation. It is a just trade java co-op. jobber and retail merchant. Overall state of affairs is good. but they face some issues refering cafe’s. Jeff and Debra faced some troubles in foundation period but they find solutions for all. Problems Solutions Lack of money to buy house and equipment. Lack of member investings merely 2500 $ . Put mortgage on ain house. secure loan from local bank. Lack of experience in java industry and direction of a coffee-roster works and store Debra took concern category in university. Jeff trained to go â€Å"Roast master† The initial concern structured in this manner: Debra as CEO and Jeff as â€Å"Roast master† besides development director. The vision of Just Us is â€Å"to be a taking Fair Trade concern that builds on quality. professionalism and invention for the benefit all our stakeholders† . The mission: * To be a feasible. imperfect and taking Fair Trade concern which serves as a theoretical account for workers ( community ) ownership and societal and environmental duties. * To function clients by giving them the best available value. service and information. * To function the Fair trade manufacturers by developing personal and long term relationships that would adhere to the basic rules of Fair Trade. but more than that. universe strive to assist the autochthonal communities overcome the poorness. * To develop relationship among our co-op members. employees. concern associates and the boundary line community based on honestness and regard and to keep an on-going committedness to instruction. invention and coaction. Since foundation co-operative experienced healthy growing and in 2009 it was good known in Nova Scotia. with 69 employees and 9 in direction squad. Just Us! Activities since gap JU experienced healthy growingCreated occupations in the community and invested in environmental-friendly actions. Built strong client trueness and involvement in their merchandise. activities and doctrines. Product line growing: java. tea. Sugar and cocoa. Renovate location: Grand Pre. Nova ScotiaEnvironmental friendly installations java store. gift store museum with multimedia room and solar panel. Canadian Fare trade marketFair trade significance – Fair trade is an alternate attack to conventional international trade that seeks grating equity. Manufacturers. bargainers. purchasers and consumers work together to organize a trading partnership that provides more just and sustainable signifier of exchange. The Alternate Trade Organizations ( ATOs ) buy straight from Third World manufacturers. populating out the jobbers. To go a just trade certification. an importer must run into rigorous international standards. This includes paying a minimal guaranteed monetary value straight to manufacturer co-ops and supplying much needed recognition along with proficient aid. Organizations such as Fair Trade Organizations International ( FLO ) and TransitFair have been instrumental in advancing just trade. In 2008 Canada imported just trade certified merchandises from 59 states. Fair trade merchandise offerings include java. cotton. fresh fruit. rice. honey. chocolate and Cocoa merchandises besides many composite merchandises. Costumer involvement in such merchandises allowed them to interrupt a niche like ethical manner. Canadian costumiers contribute significantly in success of faire trade merchandises. Menaces of just trade alterations in trade good market resulted in record high monetary values of nutrient and oil these make green costumiers towards local nutrient which was non transported signifier distance parts. Ethical Costumiers Fair trade merchandises are non widely popular yet. but it can be calculated as attractive submarket of costumiers with specific demands. The ethical Costumiers are typically immature. educated and willing to pay premium monetary value for those merchandises. The research shows that more costumiers will prefer ethical merchandises if they will be good communicated. and the cyberspace has been the great tool for that. Company background Laminitiss of Just Us! Jeff and Debra Moor.Jeff secured concern relationship with java small-scale manufacturers in Oaxaca. Mexico and his first just trade java cargo to Nova Scotia was done. He becomes the first just trade java importer in Canada. The name of Just US Company comes up from the word justness to demo the thought of co-op â€Å"People and planet before profit† The vision of Just Us â€Å"to be a taking Fair Trade concern that builds on quality. professionalism and invention for the benefit all our stakeholders† The mission 1. To be a feasible. imperfect and taking Fair Trade concern which serves as a theoretical account for workers ( community ) ownership and societal and environmental duties. 2. To function clients by giving them the best available value. service and information. 3. To function the Fair trade manufacturers by developing personal and long term relationships that would adhere to the basic rules of Fair Trade. but more than that. universe strive to assist the autochthonal communities overcome the poorness. 4. To develop relationship among our co-op members. employees. concern associates and the boundary line community based on honestness and regard and to keep an on-going committedness to instruction. invention and coaction. Problems in foundation periodProblems SolutionsLack of money to buy house and equipment. Lack of member investings merely 2500 $ . Put mortgage on ain house. secure loan from local bank. Lack of experience in java industry and direction of a coffee-roster works and store Debra took concern category in university Foundation period constructionDebra –CEOJeff – â€Å"Roast master† besides development directorBusiness construction in 2009. 69 employees and 9 direction squad see construction in exhibit 2 Since originJU experienced healthy growingCreated occupations in the community and invested in environmental-friendly actions Built strong client trueness and involvement in their merchandise. activities and doctrines Product line growing: java. tea. Sugar and cocoa Renovate location: Grand Pre. Nova ScotiaEnvironmental friendly installations java store. gift store museum with multimedia room and solar panel